Say, how's your man looking these day? If he's considering cosmetic enhancements, he might be part of the increase in aesthetic treatments by American males. According to the latest study by the American Society of Plastic Surgeons, men are lining up for face lifts, Botox, nose jobs and liposuction. Cosmetic procedures among men accounted for over 1.1 million cosmetic procedures in 2010, including both non-invasive and surgical procedures.
Treatments for gynecomastia (man boobs) increased by 6% in 2010 over 2009. Men are more aware of their chests than previously and are embarrassed to be seen sporting the equivalent of a B or C cup. The majority of men having male breast reduction were under the age of 30, however, although breast enlargement can happen to men of any age, and is most common during puberty and after the age of 50.
Men in their 50’s and 60’s are apparently more interested in face lifts, with an increase of 14% from 09 to 10. As Baby Boomers, looking young while feeling young has become imperative, especially for men who are still involved in their careers. As a group, Boomers have always been interested in looking young and have no intention of growing old gracefully!
Non-surgical treatments such as dermabrasion increased by 4% while Botox injections went up by 9% among men between the years 2009 and 2010. Liposuction went up 7% and ear surgeries 11%.
The report revealed that the most popular surgical procedures for men are nose reshaping, eyelid surgery, liposuction, breast reduction and hair transplantation.
Although Botox tops the most-wanted list of minimally invasive procedures, it was followed by laser hair removal, microdermabrasion, chemical peels and wrinkle fillers.
Which brings me to a question for my readers: What's your man up to? Do you think he needs a bit of help in the appearance department? If you could wave a magic wand, what's the first thing you'd want him to have done?
To your health and beauty,
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